Behind the scenes of our winter photoshoot
Posted by Lena Bruggeman on
What really happens before those beautiful campaign photos come to life?
Let’s take you behind the scenes of our winter photoshoot! ❄️
It all starts in our atelier in Desselgem
Here, our designer and stylist handpick the most beautiful fabrics and finest materials to shape the new collection.
Next, it’s up to our pattern makers to perfect every detail. Each piece is tested, fitted, and adjusted until the fit is just right. Then, the first prototypes are made — that’s the moment when we truly start to see the collection come to life.
Selecting the looks
Once the items are ready, our team carefully selects which outfits will shine in front of the camera. We make sure to include a balanced mix of styles, sizes, and colours so every colour theme is represented in the campaign.
Finding the perfect location
We always look for a setting that matches the collection and makes our little models feel at ease. Sometimes that’s a studio, other times a castle, or even a cosy pony farm. Over the years, we’ve shot at places like Kasteel Blauwhuis, the vintage cottages, the Cobergher Hotel, and many other special locations!
Little Misters and Princesses in the spotlight
After choosing the outfits, it’s time to select our young models! With our extensive model database, there’s always plenty of choice to find a few enthusiastic Misters and Princesses who love being in front of the camera.
Shoot day = fun, fun, fun!
And then… the big day arrives: shoot day!
Our entire team comes together to create the campaign visuals. The photographer captures every moment while the styling team is busy adjusting scarves, buttoning coats, and fixing hair. Meanwhile, the marketing team makes sure every fun moment is filmed for the behind-the-scenes footage.
👉 Check out the behind the scenes here
From camera to campaign
After the shoot, the images are carefully selected and edited. They’re then used across our product guides, website, social media, and more.
It’s always a joyful moment to see the collection truly come to life! ✨